As Seen On TV cooking products are a dime a dozen. One day you’ll watch a plastic knife cut through tomatoes, and the next you’ll stare at the world’s largest cupcake by

using a simple baking mold. The cooking and kitchen world is very accepting, but it can be a tough crowd. It certainly takes a special kind of product or device to part waters; and that’s exactly what Morningware and the Halo Oven intends to do.
I had the privilege to interview Thomas Keenan, President of Keenan Management Group and Sales Manager for the Morningware Halo Oven on how he feels this new Halovection oven will compete with its successors, NuWave and Flavor Wave Turbo. “We use technology and know-how that products like our competitors get left behind on, Keenan pointed out. “I know the numbers on the Flavorwave and the NuWave, and they haven’t even scratched the surface of the American home.”
The Halo Oven is currently test marketing and is looking to going mainstream soon. “There’s a lot of history in this line of product, Keenan stated. “But we can back it up with accurate observations and experience. We’ve shot an infomercial and are currently testing it until we get out package and price exactly where our customers want it be.”
The Halo Oven uses Halovection technology to cook through virtually any meal that one could cook in his/her conventional oven. “I tell people that they can cook anything in the [Halo Oven] that they would in a regular oven, Keenan explained. “Same goes for cookware. Aluminum piping surfaces, silicone, and tempered glass. Anything you use in the oven, you can use here too.”
Morningware’s secret is the Halovection technology that generates instant halogen and conductive heat as well as convection air mixed with infrared wavelengths to cook your meat at a 360 degree spectrum. All this and more will ensure that your meal will not only be thoroughly cooked but also that the natural flavors will be encased within your dinner without burning the outer layer. There’s no thawing or leaving your meal out involved. Frozen or non-frozen, place it inside the oven and watch as it instantly starts to cook your meal; a feature not reached by the NuWave and FlavorWave Oven Turbo.
“Their units have a ceramic emitter on a sheath heater which takes time to warm up. With our full spectrum infrared [Halovection] the minute you turn it on, it’s ready to cook at the temperature you choose,” Keenan said. “On top of that [NuWave's] fan is slower than ours. Which is why some people, when they cook meat, see that the ends aren’t cooked all the way through. That’s from the fan problem.”
It seemed the list started to go on and on why this Halo Oven was the real deal for kitchen enthusiasts and college student amateurs needing a quick meal. “Another big one is that the Halo Oven has a built in light, so you can see what you’re cooking, Keenan mentioned. “The NuWave and Flavor Wave Oven Turbo doesn’t offer that, leaving you in the dark and relying on an outside light source.”
Extract Meal. Enjoy.
People who purchased the FlavorWave Oven Turbo loved it or hated it. There was no middle. Why you ask? Well, because it did exactly what it stated, but there were

some features or lack thereof that had people steaming hotter than the device itself. Instead of simply lifting the entire lid off to remove your dinner, you could only remove the digital cooking top, resulting in you reaching down into a very hot bowl to retrieve that enticing steak. The NuWave moved away from this flaw, and so did the Halo Oven.
10 Percent What?
The Halo Oven is the first countertop oven that provides a real temperature setting control panel, spanning 190 to 400 degrees Fahrenheit. “The NuWave had a very
confusing control panel to set your temperature. They had a “1-10″ system, but no one understood it was by percent. So, if they selected 1 that would equal 10% heating, all the way up to 10 which equaled 100% cooking temperature, Keenan said. “This resulted in a lot of returns. People simply said it wouldn’t cook their meal because they thought “1″ meant the highest setting or just didn’t get it.” Keenan stated Morningware took this into strong consideration and came out with a control panel that works just like your conventional oven. “You want something more intuitive, Keenan responded. “People want to connect to something they know, and they get it with the [Halo Oven].”
Glass or no to glass, that is the question
Morningware continues to be upfront with their consumer with a tempered glass bottom, unlike NuWave who originally came out with a “stainless steel” bottom. Though, with a slide of hand, replaced it with a chrome surface. This, from what Keenan explained, caused a lot of returns due to chipping of the thin carbon lining due to the high heat environment.

Dishwasher worthy?
Yes, the Halo Oven can be washed in the dishwasher. “Being that you’re cooking for shorter times, it’s naturally easier to clean by hand or dishwasher, Keenan stated. “It’s a very versatile product.”
Do I like this product? Most definitely. Am I going to purchase one? Most definitely. Am I extremely biased because I was given thorough and accurate comparative specifications on why this product is better? Yes. Wouldn’t you be too?
The Morningware Halo Oven is chock full of features, elements, and aesthetically pleasing options, such as an up sell of not only an extender ring for those large turkey dinners (16-24lb Butterballs, baby!), but a black stainless steel version. Additionally, it cooks faster, will save you money on the electric bill, and is a perfect gift for pretty much anyone at any age.
Morningware will have Jan Muller, QVC’s veteran kitchen expert for more than 12 years head the campaign on the selling channel soon.